L’Oréal has announced they have purchased three skin care lines from Valeant. Valeant is a Canadian cosmetic company located in Quebec but has its headquarters in New Jersey.
Valeant manufactures CeraVe, Ambi, and Acne Free. CeraVe products include cleansers, moisturizers, sunscreen, healing ointment, and baby products. Acne Free is a line for acne-prone skin and includes wipes, masks, body spray, spot treatment and a facial brush system. Ambi, which Valeant purchased from Johnson & Johnson in 2012, includes cleansers, face cream, body soap, and body lotion which are marketed to multicultural consumers. Valeant has also sold its cancer treatment business, Dendreon, to Sanpower. The sale of these assets is to relieve financial burden for Valeant.
CeraVe has been marketed to professionals and physicians whereas Ambi and Acne Free can be purchased at wholesale clubs (Sam’s, Costco and BJs) and drugstores. L’Oréal markets their cosmetics to department stores, wholesale clubs, and drugstores. This could hurt professionals and physicians if the CeraVe line becomes available through the same outlets.
Coty is getting into multi-level marketing by acquiring 60% of Younique. Younique is a cosmetics company whose platform is direct sales and multilevel marketing of beauty products online and through social media. Younique has 200,000+ independent sales reps.
Mary Kay has created an app to promote their products and support their sales representatives. The app acts as a virtual assistant and allows a shopper to make mobile transactions. Mary Kay also has two other apps: Mary Kay Virtual Makeover and Mary Kay eCatalog. The virtual makeover app includes scenery, accessories, virtual hairstyling, beauty mirrors, and tutorials.
Burt’s Bees is getting into promoting functional foods. Their functional food products will be comprised of three protein shake lines (Daily Protein, Protein + Gut Health with Probiotics and Protein + Healthy Radiance with Antioxidant Vitamins A, C & E). The protein shakes will be made with plant-based proteins (peas, rice, flaxseed, sunflower seeds, and oats). YUM!!! Hey, isn’t Burt’s Bees owned by Clorox?
To read more on these topics, click on the following link:
Utroske, D. (2016). Cosmetic Design USA, “Burt’s Bees launces beauty-from-within product line”. Retrieved January 18, 2017, from: http://www.cosmeticsdesign.com/Brand-Innovation/Burt-s-Bees-launches-beauty-from-within-product-line?utm_source=newsletter_weekly&utm_medium=email&utm_campaign=From%2030-Dec-2016%20to%2006-Jan-2017&c=KyHiBf2DbZjhLJCd0FrqrRzH%2FmVYyfbW&p2=
Utroske, D. (2016). Cosmetic Design USA, “Coty to buy 60% of popular cosmetics and skin care ecommerce platform”. Retrieved January 18, 2017, from: http://www.cosmeticsdesign.com/Business-Financial/Coty-to-buy-60-of-popular-cosmetics-and-skin-care-ecommerce-platform?utm_source=newsletter_daily&utm_medium=email&utm_campaign=17-Jan-2017&c=9sHOSUTBWSgRaJzlf1OSQkGtsTu0%2BiCl&p2=
Utroske, D. (2016). Cosmetics Design USA, “L’Oréal pays over $1 billion to acquire Valeant skin care brands”. Retrieved January 16, 2017, from http://www.cosmeticsdesign.com/Product-Categories/Skin-Care/L-Oreal-pays-over-1bn-to-acquire-Valeant-skin-care-brands?utm_source=newsletter_product&utm_medium=email&utm_campaign=16-Jan-2017&c=KyHiBf2DbZisWV%2Bl%2FEcKMvZK5gkP0IsE&p2=
Utroske, D. (2016). Cosmetic Design USA, “Mary Kay’s new app helps sell beauty products and supports enterprising consultants”. Retrieved January 18, 2017, from: http://www.cosmeticsdesign.com/Market-Trends/Mary-Kay-s-new-app-helps-sell-beauty-products-and-supports-enterprising-consultants