On September 11, 2012 Reuters reported that cosmetic giant, L’Oreal has been asked to stop using language in their advertisements that makes them sound like drugs. L’Oreal used the following language: “boost the activity of genes” and “stimulate cell regeneration” (Yukhananov, 2012).
Language was used to promote the following products: Genifique Repair Youth Activating Repair Cream and Absolute Eye Precious Cells Advanced Regenerating and Reconstructing Eye Cream.
Unless L’Oreal complies, the FDA could enforce actions such as seizure of product and injunctions against their manufacturers and distributors (Yukhananov, 2012).
To read the full article, click on the following link:
Yukhananov, A. (2012, September 11). Regulators warned L’Oreal SA, the world’s biggest cosmetic group, to stop advertising skincare products using language that makes them sound like drugs. Retrieved September 14, 2012, from Reuters: http://www.reuters.com/article/2012/09/11/us-fda-loreal-warning-idUSBRE88A1DL20120911