Avon has been put on notice by the Food & Drug Administration (FDA) to amend its claims on its products. The products under scrutiny are: Anew Rejuvenate Night Revitalizing Crème, Anew Clinical Advance Wrinkle Corrector, Anew Reversalist Night Renewal Cream & Serum, Anew Clinical Therafirm Face Lifting Cream and Solutions Liquid Bra Toning Gel. The claims made by Avon on their face products currently include “deep wrinkles begin to fade in 1 week”, “rebuilds collagen to help plump out lines and wrinkles”, and “help tighten the connections between skin’s layers”, misleading the public to believe the products will have a direct effect on the structure or function of a part of the body (Hood, 2012). The FDA feels claims such as these are reserved for pharmaceutical drugs.
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Hood, J. (2012, October 16). FDA Wants Avon to Smooth Out Anti-Aging Cream Claims. Retrieved October 24, 2012, from Consumer Affairs: http://www.consumeraffairs.com/news04/2012/10/fda-wants-avon-to-smooth-out-anti-aging-cream-claims.htm