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nose smelling fragrancesThe IFF and Vapor Communications are releasing the first digital fragrances that may be embedded in clothing and furniture by means of electronic devices.  These digital fragrances are to be released in the second half of 2016 and they also want to add this technology into spa clothing and towels.

Digital fragrances are created in a laboratory and are synthetic.  Pure fragrances are harder to come by because the source of many pure oils is disappearing.  In order to keep up with the demand for fragrances in food, personal care products, cosmetics and perfume industries, these new types of fragrances are being created.

To add insult to injury, fragrances are not only becoming digitized, there are many that are adulterated and restructured.  Adulterated fragrances come from essential oils that have been extended or diluted with vegetable oil, alcohol or a solvent.  A supplier may take cheap essential oil or fragrance and pass it off as a more expensive one by adding of these extenders/diluents.  Don’t get me started on GMO seeds that are being used to grow herbs that can be distilled to make essential oils in the future!

Essential oils have chemical components which is its signature fingerprint.  The cosmetic, personal care products, perfume and food industries have us so fooled into what we think things are supposed to smell like. In restructured fragrances, they take chemical component parts from various fragrances to come up with a fragrance of something we can associate with or recognize and make us pay through the nose for it (pun intended).

Synthetic, adulterated and restructured fragrances are the most common cause of allergic reactions (whether topically applied or via inhalation).  So why would you want to use digital fragrances and who will control them?

To read more about this topic, click on the following links:

Douglas, A. (2015). Cosmetics Design Europe, “Digital natives’ approach fragrance consumption differently, so suppliers must adapt”. Retrieved November 27, 2015, from: http://www.cosmeticsdesign-europe.com/Market-Trends/Digital-natives-approach-fragrance-consumption-differently-so-suppliers-must-adapt

 Hancock, L. (2015). LS:N Global, “Digital Perfumes: Why the future of fragrance is social”. Retrieved November 27, 2015, from: https://www.lsnglobal.com/column/article/18094/digital-perfumes-why-the-future-of-fragrance-is-social

Ultroske, D. (2015). Cosmetics Design USA, “IFF and Vapor Communications team up to invent digital fragrance”. Retrieived October 8, 2015, from: http://www.cosmeticsdesign.com/Formulation-Science/IFF-and-Vapor-Communications-team-up-to-invent-digital-fragrances