Family Christian which sells Christian-based merchandise and formerly known as Family Bookstores Company, is now in the cosmetics business. The cosmetics the stores will carry are for young girls, teens and tweens. The products will be sold under the names Cupcakes and Jesus and marketed as body-positive and esteem building products.
The products will include Bible verses and other inspirational quotes. The product lines will include: bubble bath, body lotion, lip balm, lip balm pods, conventional lip balm, nail polish, hand sanitizer and more. The Jesus and Cupcakes items will be priced under $30.
To read more on this topic, click on the following link:
Utroske, D. (2016). Cosmetics Design USA, “Religious retailer launches Cupcakes and Jesus cosmetics for teens and tweens”. Retrieved July 18, 2016, from: http://www.cosmeticsdesign.com/Brand-Innovation/Religious-retailer-launches-Cupcakes-and-Jesus-cosmetics-for-teens-and-tweens/?utm_source=newsletter_daily&utm_medium=email&utm_campaign=18-Jul-2016&c=9sHOSUTBWSgPxZK7GXjilRRwy1tJtu8X&p2=