Want to entice more men into your spa or skin care practice? Men’s Journal magazine recommends dropping the use of floral fragrances and adding services specifically for men. Better yet, open a spa just for men.
Some spas have seen an increase in the number of male clients, as much as 40%. Men are beginning to see the benefits of facials, body scrubs and a mani/pedi. Massage is still their first choice of treatment, but they are willing to combine services (massage and a facial).
A big turnoff is the use of lavender. Some spas have come up with creative treatments to entice men. Here are some examples:
- Timbers Resort in Vail (Colorado) – a foot soak in pale ale, while enjoying a beer
- Four Seasons Punta Mita (Mexico) – a massage with tequila
- Calistoga Ranch (California) – a bath soak with a local artisan’s beer
- Eau Palm Beach Resort & Spa (Florida) – a bourbon-based hand & foot treatment
- Fairmount Sonoma Mission Inn & Spa (California) – Turkish salt hand exfoliation
Are you ready to create treatments for male clients?
To read more on this topic, click on the following link:
Savacool, J. (2016.) Men’s Journal, “Less lavender, more beer: 7 spas designed for men”. Retrieved September 19, 2016, from: http://www.mensjournal.com/style/collections/less-lavender-more-beer-7-spas-designed-for-men-w436979